Money moves in seasons. Planning should too.
Almanac is a fictional product. The thinking behind it is not.
Where the idea came from
The origin story below is invented, like the rest of this brand. It exists to show how a finance product would explain itself without overclaiming.
Almanac started with a spreadsheet kept by a freelance illustrator who had stopped trusting her monthly budget. Four times a year a tax bill arrived and the budget said she had failed. The year said otherwise. She rebuilt the sheet around twelve months instead of one, added every cost that only arrived once, and divided the total by fifty-two.
The number was $64. It did not change what anything cost. It changed which weeks paid for it, and that turned out to be the whole difference.
Fictional origin story, written for a portfolio piece. No such company, product, or person exists.
Five principles
Precise over persuasive
Plain numbers and plain sentences. No superlatives, no urgency, nothing dressed up as a breakthrough.
Calm, not static
Things move, settle, and stop. Motion explains what changed; it never nags or competes for attention.
Motion explains money
The best animation here shows the product's idea — a cost spreading across the months before it lands.
Every claim has a source
Figures and promises carry a footnote that resolves on a page you can read.
Disclosures are designed
Legal text sits next to the claim it qualifies, at a size you can actually read.
The clearest way to explain it is to show it.
Two minutes, sample data, nothing to sign up for.